When you first start marketing your books, social media can be a real challenge, so here are nine social media post ideas for your author to get you started.
Coming up with various post ideas for your author social media accounts sounds easy until you sit down to do it, and then it can be a real challenge. However, the good thing about author social media is that you actually have a lot of different things you can post about.
Once you identify them, you just need to create the content, pick the social media platforms you want to focus on, and start posting and interacting regularly, and you’re on your way to growth!
Some of the most popular author social media platforms include TikTok, Instagram, Facebook, Twitter, LinkedIn, and Goodreads.
Writing, editing, formatting, and ultimately self-publishing are often the first steps for an author, but once your book has been published, what comes next? Marketing. If you’re using Instagram, check out this article on the Perfect Weekday Hashtags for Authors!
Let’s take a look at 9 post ideas for author social media!
9 Post Ideas for Author’s Social Media:
- About You, the Person Behind the Author
- Your Writing Routine and Creative Process
- Marketing Your Book
- Tips & Tricks You’ve Learned as an Author
- Live Author Q & A Sessions
- Inspirational and Inspiring Quotes You Love
- A Day In Your Life as an Author
- Other Books and Authors You Enjoy
- Share Reader Feedback and Reviews
One. About You, the Person Behind the Author
Believe it or not, readers want to know about you. So by building an emotional and personal connection with your readers, you can create a following around you and your books. Why is this important? Not only will these readers potentially read your next book, but they’ll also share your marketing, get involved with marketing, and could be an excellent resource for reviews, beta reading, and promotional events.
Post ideas about you, the author:
- Your history, where you live, family, pets, hobbies, what music you love, favorite movies, and sports you enjoy.
- Some interesting and fun facts about you.
- Personal preferences: winter or summer, tea or coffee, ebook or paperback, bookmark or dogear pages, and cat or dog, for example.
Two. Your Writing Routine and Creative Process
As an author or writer, how would your day typically go? A lot of people have tried and failed to write books. It is often why people are so impressed by those who make it from an idea to a published book. Readers want to know about your writing routine and creative process.
Post ideas for your writing routine and creative process:
- Do you set yourself writing goals or word targets?
- How do you plan your book?
- How do you come up with character names?
- Where and when do you write?
- Do you listen to music while you write?
- Laptop or desktop?
- Home office or public writing space?
Three. Marketing Your Book
Your books themselves generate an immense amount of content for social media posts, but it’s easy to oversell your book. Most social media experts recommend a 4:1 ratio for personal or value content posts compared to sell posts. So, you should post four personal or value posts for every sell post.
Post ideas for marketing your book:
- Cover reveals.
- Unboxing videos.
- Online launch parties.
- Giveaways and discount posts.
- Introduction to your book.
- Favorite quotes from the book.
- Character profiles and highlights.
Four. Tips & Tricks You’ve Learned as an Author
Tips and tricks posts are a great way to build a personal connection with your readers. Even better, they don’t even have to be related to your book or being an author.
Post ideas for tips and tricks include:
- How to set goals and meet them.
- Working to a deadline.
- Working remotely.
- Tips related to apps or programs that you use on a daily bonus.
- Home, lifestyle, and beauty tips that you love.
Five. Live Author Q & A Sessions
I know going live isn’t for everyone. However, those live videos, Reels, and Shorts are a great way to put yourself out there as an author and build a personal connection with your readers.
Once you have started to build your fan base, you can set up live events, which include:
- Question and answer events.
- Meet and greets.
- Live unboxing of books.
- Live cover reveals.
- Announcing special events, author signings, and new books.
Six. Inspirational and Inspiring Quotes You Love
This one’s an easy way to get a post out and keep your social media accounts active. Find quotes you love or that resonate with you and share them with your followers.
Inspiration and inspiring quote post ideas:
- Quotes from celebrities.
- Quotes from other authors.
- Quotes from TV or movies.
- Historical quotes.
- Quotes from people who have personally inspired or influenced you.
- Funny quotes.
Seven. A Day In Your Life as an Author
Similar to the about you as a person, show your readers and followers what a day in the life as you, the author is like.
A day in the life as an author post ideas:
- Do you set yourself a writing goal for the day?
- Do you have a favorite drink you enjoy while you write?
- Favorite music or artist to listen to?
- Your office setup.
- How you break down your day. For example, writing, marketing, editing, etc.
Eight. Other Books and Authors You Enjoy
This is a great way to involve both your readers and other authors. It’s important to note that other authors aren’t really your competition. In fact, they’re probably going to make up a large part of your support group as you write, publish, and promote your books.
Other books and author post ideas:
- Favorite authors or books.
- What you’re currently reading.
- Your To Be Read (TBR) list.
- Share other authors’ work or posts.
- Your reviews of other books you’ve enjoyed.
Nine. Share Reader Feedback and Reviews
Tell the world about it if you get excellent feedback or a great review! This one is a great source of content. First, list all your great feedback or reviews, and then regularly share them on social media.
9 Post Ideas for Author Social Media – Conclusion
Once you have your post ideas for authors all settled and thought out. It’s time to start creating content and posting. Coming up with post ideas for author social media is only as hard as you make it.
Now, regular and consistent posting is better than posting ten posts in one day and then nothing for a week.
Plan a realistic schedule, and then create and schedule all your posts in advance.
Also, don’t post and ghost. Instead, spend some time on the social media platforms after you post, commenting on similar posts or hashtags and liking and sharing other people’s posts.
If you need help with posting ideas for authors or managing your author’s social media, check out our author social media and marketing packages. If you have any questions or want to speak to someone directly, please don’t hesitate to contact us.
