5 Ways To Make Your Book Cover Design Stand Out!

5 Ways to Make Your Book Cover Design Stand Out!

5 Ways To Make Your Book Cover Design Stand Out!

That old saying don’t judge a book by its cover may sound true, but potential customers will and do judge your book cover design!


As authors, we like to believe that potential readers will judge our book on its merit and not just on its book cover design, but the reality is somewhat different. That’s why we wrote this article about five ways to make your book cover stand out.

With so much competition, you have literally seconds to grab a potential reader’s attention, and those first few seconds will be their eyes lingering on your cover.

If your cover grabs their attention, the next thing they’ll do is read the title, and then, if they’re still interested, they may read the description. However, it’s the book cover that first draws them in, and it’s your book cover that will determine if they take that next step in the buying process.

In the following article, we’ll look at five ways to make your book cover stand out from the crowd and ensure that your book has the best chance of success!


child reading a book

5 Ways To Make Your Book Cover Stand Out that Every Author Needs to Know!

  1. First Impressions Matter

It doesn’t matter if your book is a thriller, romance, or self-help. The cover should contain visual clues or cues that are associated with the genre and the information a potential reader. For example, a self-help book should inspire a different reaction from potential readers compared to a fantasy, thriller, or romance book. Researching popular books in the same genre should give you a good indication of what other authors are doing and what readers are looking for. It’s always good to be different or take a different approach to your book cover, but if you get too far from most of the other books in the genre instead of standing out, you’ll be left standing alone.

  1. Your Layout as a Whole Should Intrigue

It’s all the core elements on your book cover which comprise the total layout. If your cover layout is balanced and all of the elements work in harmony, then they will lead the reader through a journey even in the smallest thumbnail. Both typography and images can be used together or alone to catch potential readers’ attention and draw them in. Images or typography can be used subtly to support the other elements, but if you overwhelm with both, it can be distracting and unappealing. Never forget that empty space can also be an important element.

  1. Images Should Compel

You want to draw the reader’s attention to your cover by using a memorable and compelling image that captures what your book is all about in a single glance. There are various ways to source images for your book, including stock libraries, but always be aware of copyright laws and licensing requirements. High-quality images may cost more, but the finished product will be well worth the investment.

  1. Typography Generates Feelings

The typography you choose should generate feelings and complement your images, photos, or illustrations. There are literally thousands of different fonts available, many with subtle variations. The font you choose for your book cover can tell potential readers a lot about the book and create a visual impact in conjunction with your design. Therefore, choosing the right typography or font is a very important part of your cover design. Always avoid using more than two fonts on your cover if possible, and remember that readability should come before aesthetics.

  1. Colour Will Convey Emotions

The colour you choose can set the mood, communicate a message, and convey emotion to potential readers. But, of course, the message you’re sending depends on the colour you choose.

  • Thrillers will often use red to convey danger or urgency.
  • Purple could be used to hint at magic or spirituality.
  • Yellow is perfect for a beach read.
  • Green is a great colour for fantasy.

Colour is very powerful. It has the power to direct our eyes where to look without us even being aware that it’s doing it. Used with the right font, red could also represent romance or love. Once you look at some bestselling book covers, you’ll soon identify the patterns other successful authors are doing.


5 Ways To Make Your Book Cover Stand Out! – Conclusion

A successful book cover design requires all of the elements we mentioned above to work together in harmony and not be competing against each other. Take a look at some of your book covers. Do the elements work together, or are they competing against each other? Taking a good look through sites like Amazon.com.au in your chosen genre is a great place to start your research.

Your book deserves the best chance of success, and a premium book cover design is an important part of the self-publishing process. If you would like to find out more about how you can get a premium book cover designed for your ebook, paperback, fiction, non-fiction, memoir, biography, or children’s book, please don’t hesitate to reach out and contact us directly. Our friendly and professional team is standing by to assist you with your book cover inquiries.

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