7 reasons why writing regular blogs and articles can help your business grow!
When you’re running your own business and trying to grow and expand it, there never seem to be enough hours in the day, but in the following article, we’ll look at 7 ways blogs can help your business grow.
There’s a lot to be said about the power of SEO, and a significant contributor to your website’s SEO ranking, search visibility, and traffic is the content you create, and that content includes blogs and articles.
Unfortunately, your own content, including blog and article creation, is also one of the easiest things to put off for another day. I’m guilty of it myself. Writing blogs and articles, especially good ones, takes a lot of time, especially when you do it right.
If you’re struggling to write blogs or articles for your business or website, check out our Tips for Writing Blogs and Articles for Your Business! It contains some practical and useful tips for creating blogs and articles that will increase traffic for your business website.
7 Ways Blogs Help Your Business Grow!
One. Increase Web Traffic to Your Website
It doesn’t matter if you’re an author with your website or what goods and services you sell. Driving traffic to your website and increasing leads should be your number one priority.
Did you know: Almost 70% of customers prefer blogs over advertisements to learn about companies?
Potential clients are constantly looking for information. Would you prefer that they went to your competitors to find that information, or you? Writing informative and entertaining articles about content that is relevant to your business will attract more visitors.
Two. Attract New Customers
Nowadays, more than ever before, people go online when they’re looking for answers to specific questions, and one of the first places they’ll go to is Google to search for the answer. If you’ve taken the time to write an informative, value-adding, and accurate article better than the other existing articles, there’s a good chance that yours will be at the top of those search rankings.
Did you know: Over 77% of internet users reported that they regularly read blogs and articles.
Three. Establish Yourself As An Expert In Your Field
When potential customers consider a company to provide them with products or services, they’re looking for a company that shows expertise and knowledge in their field. One of the ways you can demonstrate knowledge and expertise is by writing knowledgeable blogs and articles about the topic.
Did you know: Interesting and consistent blogging encourages purchases from over 55% of customers.
Four. Demonstrate What Your Business Can Do
Showing is always better than telling; there’s no better way to show what your business can do than with informative blogs and articles that include photos and videos. Adding informative and relevant videos and photos serves as a quick and easy way to increase traffic to your blog.
Did you know: Blogs and articles can get up to 94% more views when they include relevant images.
Five. Blog Posts and Articles Deliver Long-Term Results
The great thing about investing in blog and article content for your business is that it lasts a long time, and high-quality traffic will continue to deliver traffic well after you post it. You can also re-post old blogs and articles on your social media to create fresh content out of existing content.
Did you know: Companies that regularly produce high-quality blogs generate 67% more leads than companies that don’t?
Six. Establish Backlinks and Networks
It may seem counterintuitive to include links to other websites in your articles, but including relevant outbound links or backlinks establishes your blog as credible and can result in those blogs sharing backlinks with you.
Did you know: 70% of bloggers reported that they refurbished their blog content, and 30% report that their articles performed better the second time around.
Seven. Build and Establish Trust with Potential Clients
Despite so many transactions occurring online, people still want to connect with and trust the companies they work with. One of the ways that you can do this is by writing informative articles that share information and advice with clients. Not every article has to be packed full of keywords sometimes. They just need to be authentic.
Did you know: Of 1,400 marketers surveyed, 15% report that they get a better ROI from website content compared to other content.
7 Ways Blogs Help Your Business Grow! – Conclusion
Now, you have seven great reasons why you should be spending some more time writing articles and blogs for your business. We understand that sourcing information and writing blogs can be time-consuming. Luckily, that’s why we’re here to help! We can take the hard work from writing regular blog posts for your business.
If you have any questions about the self-publishing process, please don’t hesitate to contact us. If you need assistance with writing website content, including blogs and articles, we can help with that, too.
At Author Services Australia, we support Australian and New Zealand self-published authors and writers with a full range of affordable self-publishing services, including ghostwriting, copyediting, developmental editing, proofreading, ebook and paperback formatting, book cover design, children’s book illustrations, graphic design services, manuscript uploading assistance, and social media and marketing.
