Is Your Website Content Doing You Justice?
Having a functional, practical, and attractive website is essential to help visitors navigate their way through your website. Is your website layout and website content doing you justice?
When visitors come to your website and hit the home page, you have only seconds to convince them to click through to your services or products. Attractive website content is an important part of that. If you’re looking at your website’s dashboard and seeing a lot of people visiting the home page, but nothing else, then there is a disconnect. This is something that you’re going to need to correct.
We’re living in an age where people have extremely short attention spans. There’s no way to solve this except to tailor content to it. People are looking for the answer to their problems, and they want their answers quickly. One way to do that is with attractive website content.
It’s all great to save some money and DIY your website, but at some stage, we all need assistance. Help with professional services such as SEO and website content writing services. Saving a few dollars on your website is great, but it could be costing you a lot of money in the long run. A short-term investment in your website could help guarantee your long-term success. A great website sells you, your services, and your products effectively.
With the right keywords and website content, you’ll get more traffic to your website. When you combine that with effective calls to action, you’ll start converting those leads to sales. Success will follow.
What are some things that you can improve on your website and website content?
In the following section, we’ll look at some of the different areas that everyone needs to focus on when building or improving their websites. You can check these against your website and see if you’re implementing them.
- Use white space effectively – Trying to pack every service or all your content into every space on your website could be having the opposite effect. Overcrowding your website content doesn’t make it attractive to visitors. That doesn’t mean that you should have empty spaces all over your website. Just try to find some balance between white space and overcrowding.
- Optimize your page speed – If your website loads too slowly, it’s going to have a huge impact on your bounce rate. Google has a free page load speed tool that allows you to check your page load speed and also offers tips to improve it. Once you know what’s slowing down your website, you’ll be able to fix it.
- Use attractive calls to action – Are you incorporating attractive calls to action above the fold on your website? Above the fold refers to the top part of any page that visitors will see before they have to scroll down. Attractive calls to action and buttons make it easier for visitors to access your services quickly.
- Use hyperlink differentiation – It’s no good having hyperlinks to information, resources, and services if your visitors can’t see them. Ensure that your hyperlinks stand out! Change the color, make them bold, or underline them for effect. There’s a variety of ways to make your hyperlinks stand out.
- Segment your key information with bullet points – Bullet points and numbered lists are an effective way to get critical information across, which would be otherwise lost in paragraphs of text. Instead of hiding your website content in bulk text, try incorporating some lists. You’d be surprised at how effective it is!
Housekeeping on your website and ensuring that everything is working perfectly is vital!
- Use your images (wisely) – Images are great, but too many images will reduce the load speed of your website. Another thing to remember is that if you only use stock images and photos, they won’t be as attractive as original content. Creating your high-quality images and graphics is key to capturing the user’s attention.
- Include well-designed and written headlines – Think about your headlines and what they are telling people. Short, impactful headlines and to the point are the best way to ensure that people see relevant information that they need to see.
- Keep your website pages consistent – Try to keep a consistent flow throughout your website. At the end of the day, your website should look like one website, not a variety of different websites that have all been joined together.
- Catch your 404s – There is nothing worse than having broken links on your websites. Not only does in frustrate visitors and look unprofessional, but Google will also score your website lower if it’s full of broken links that don’t lead anywhere.
- Be responsive and mobile-friendly – More and more people these days are checking for products and services on their websites. You need to ensure that your website is just as friendly on a mobile device or tablet as it is on a desktop computer or laptop.
With a little bit of care and attention, your website will ultimately provide users with a better experience that leads to more sales. If you need any assistance with website content writing services, then don’t hesitate to contact us directly.